Unanswered DMs are lost sales
Followers ask about sizes, shipping, and restocks at all hours. Every DM that waits until morning is a purchase intent gone cold, and manually answering the same question fifty times does not scale.
Instagram auto reply
Answer every Instagram message, even at 2am
Kanal replies automatically to DMs, story reactions, and comment keywords, with templates you define once. Your followers get an instant answer; you get the sale instead of a missed message.
5/5 on Shopify500+ brands trust us
Comment to DMFincut · InstagramLive
- Comment on a post@emma: “price?”
- Reply to the commentPublic reply, sent instantly
- DM with the productPhoto · Shop now button
- Question answeredSize and delivery, by the AI
- Order placed#1057 · Paid in Shopify
Revenue from DMs this month€6,380.50
Trusted by fast-growing brands and global retailers
With Kanal
Define the reply once, Kanal sends it every time
Keyword rules and templates cover your frequent questions, story reactions get an instant response, and the AI can step in for product questions using your catalog. Everything runs from the same inbox as your WhatsApp.
- 500+
- brands use Kanal
- 5/5
- on the Shopify App Store, 132 reviews
- 5 min
- to set up the app
- 89 €
- per month, starting plan price
What you get with Kanal.Built for Shopify stores.
Connect your store in a few clicks, then compare the plans to see what each one includes.
See pricingInstagram auto reply · 01
Keyword auto replies
A word in a DM triggers the right template: link, price, size guide, or promo code.
Instagram auto reply · 02
Story reply automation
Reactions and replies to your stories get an instant answer that keeps the conversation going.
Instagram auto reply · 03
Comment triggers
A keyword in the comments of a post or Reel sends the DM automatically, at any volume.
Instagram auto reply · 04
AI on your catalog
Product questions get real answers with a buy link, generated from your Shopify catalog.
Instagram auto reply FAQ
What is an Instagram auto reply?
An automatic response sent when someone DMs you, replies to a story, or comments with a keyword. With Kanal you define templates and rules once, and every matching message gets an instant answer.
Is auto replying allowed on Instagram?
Yes. Kanal uses the official Instagram messaging API through your professional account, which is Meta's supported way to automate responses.
Can it answer product questions?
Yes. Kanal's AI reads your Shopify catalog and policies, then answers sizing, stock, and shipping questions directly in the DM, with a link to buy.
Does it work on stories and Reels?
Yes. Story reactions and replies trigger instant answers, and comment keywords on posts and Reels can trigger a DM automatically.
What does it cost?
Instagram automation is part of Kanal's plans, from 89€/month, alongside the WhatsApp channel. Pricing is public on the pricing page.