Manual DMs cannot keep up with a good post
When a post or Reel takes off, hundreds of comments ask for the link. Answering one by one takes hours, and the followers who never get a reply were your warmest buyers.
Instagram DM automation
Turn comments and DMs into a sales machine
A keyword in the comments sends the DM with the link. A story reply starts a flow. And every engaged follower can join your WhatsApp list in one tap. Kanal automates the whole path.
5/5 on Shopify500+ brands trust us
Comment to DMFincut · InstagramLive
- Comment on a post@emma: “price?”
- Reply to the commentPublic reply, sent instantly
- DM with the productPhoto · Shop now button
- Question answeredSize and delivery, by the AI
- Order placed#1057 · Paid in Shopify
Revenue from DMs this month€6,380.50
Trusted by fast-growing brands and global retailers
With Kanal
Comment to DM, flows, and a list you own
Kanal detects the keyword, sends the DM with the product or code, and follows up based on the reply. One tap later, the follower is on your WhatsApp list, a channel you control, with their consent.
- 500+
- brands use Kanal
- 5/5
- on the Shopify App Store, 132 reviews
- 5 min
- to set up the app
- 89 €
- per month, starting plan price
What you get with Kanal.Built for Shopify stores.
Connect your store in a few clicks, then compare the plans to see what each one includes.
See pricingInstagram DM automation · 01
Comment to DM
A keyword under any post or Reel triggers the DM automatically: link, product card, or promo code.
Instagram DM automation · 02
Keyword flows
Replies branch the conversation: sizes, shipping, or checkout link, each keyword has its path.
Instagram DM automation · 03
WhatsApp opt-in bridge
Invite engaged followers to your WhatsApp list in one tap, inside the chat, with consent.
Instagram DM automation · 04
One inbox, one profile
Instagram and WhatsApp conversations share a customer profile synced with your Shopify orders.
Instagram DM automation FAQ
What is Instagram DM automation?
Rules that send and manage DMs for you: comment triggers, keyword replies, and follow-up flows. Kanal runs them through the official Instagram messaging API on your professional account.
How does comment-to-DM work?
You pick a keyword, for example LINK. When someone comments it under a post or Reel, Kanal sends them the DM with the link or product card instantly, at any volume.
Why bridge Instagram to WhatsApp?
Instagram starts conversations, but reach depends on the algorithm. WhatsApp is a list you own: 96% open rates and direct reach. Kanal moves engaged followers there with a one-tap opt-in.
Does it work with Reels?
Yes. Comment triggers work on posts and Reels, and story replies can start flows too.
What does it cost?
DM automation is included in Kanal's plans, from 89€/month, together with the WhatsApp channel. Pricing is public.
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