A Kanal vs SMSBump guide for Shopify merchants migrating after the Yotpo SMS shutdown.
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SMSBump became Yotpo SMS, and Yotpo has now officially decommissioned the product: smsbump.com shows an end-of-life notice and the dashboard is no longer active. Merchants who relied on it for cart recovery and campaigns need a new home for those flows. Kanal is Shopify-native and sends both SMS and WhatsApp campaigns and automations from one app. This guide walks through what changes if you move your old SMSBump flows to Kanal.
Kanal vs SMSBump for Shopify merchants moving on after the Yotpo SMS shutdown: SMS and WhatsApp marketing in one app, cart automation and pricing model.
Kanal sends SMS and WhatsApp campaigns and automations from one app connected to your Shopify store: campaigns to customer segments, and automations triggered by store events such as an abandoned cart or an order update.
Kanal plans start at 89€/month, and WhatsApp message fees are passed through with no markup.
TCPA and 10DLC compliance work matters in the US, but it is overhead for a merchant whose buyers are mostly in Europe, LATAM, or Asia. Kanal focuses on the WhatsApp routing and template approval flow that those markets actually use.
“Setting up was incredibly easy. Within 15 minutes we were sending our first recovery campaign and seeing results immediately.”
GaëtanCeo, Barz“Our customer engagement has increased by 300% since switching to WhatsApp marketing with Kanal. Best decision we made.”
AlexandreFounder, Mushngo“The AI chatbot handles 80% of our support queries automatically. Our team can now focus on what matters most.”
AbdelCEO, OdorSMSBump earned its place as the reference SMS app for Shopify, and if SMS must remain your lead channel, its natural successors are the SMS specialists Yotpo points migrating customers toward. But since the product itself has been decommissioned, the honest framing is no longer a head-to-head: it is a migration decision, and the real question is which channel your next stack should lead with.
SMSBump has been decommissioned by Yotpo; if you are migrating, Kanal turns the forced move into an upgrade: SMS and WhatsApp marketing in one app, native to Shopify, from 89€/month.
Yes, and the question has become urgent: Yotpo SMS (SMSBump) has been officially decommissioned, so every store that ran on it needs an alternative. Kanal is a Shopify-native path for both SMS and WhatsApp, with native Shopify data and cart recovery, broadcast, and welcome flows that map to the SMSBump automations you were running.
WhatsApp generally has wider adoption than SMS in many European markets, so a tool that sends WhatsApp as well as SMS, like Kanal, often fits better. SMSBump still works in Europe, but its strongest features and pricing structure are built around the US SMS market.
SMSBump was a subscription plus per-segment SMS costs and bundle pricing across Yotpo products. Kanal is a tiered subscription from 89€/month for WhatsApp and SMS, plus pass-through WhatsApp message fees with no markup.