A store running a WhatsApp launch builds a link with utm_source=whatsapp, utm_medium=broadcast, and utm_campaign=spring_launch. In GA4 every click and sale from that blast lands in its own row instead of being lumped into untracked direct traffic.
UTM link builder
Easily create tagged URLs with our free UTM link builder. Track your marketing campaigns accurately in Google Analytics and other platforms by adding utm_source, medium, and campaign parameters to your links.
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Example and tips
- Lock a naming convention: lowercase, no spaces, hyphens not underscores. One stray capital splits a campaign across two reports.
- Always set source, medium, and campaign. Skipping medium leaves GA4 guessing and your channel attribution falls apart.
- Never put UTMs on internal links between your own pages. They overwrite the original source and erase the real referrer.
Kanal
What is Kanal?
Kanal turns WhatsApp into a sales channel for Shopify stores: abandoned cart recovery, order updates, campaigns to your segments, an AI chatbot and a shared inbox, with revenue tracked per message.
+90%open rate5/5on the Shopify App StoreFrom €89per month
See WhatsApp for Shopify in detailAbandoned cart flowFincut · WhatsAppLive
- Checkout abandonedTech T-shirt · Black, M
- Wait 1 hourSmart delay, quiet hours respected
- WhatsApp reminderProduct photo · 2 buttons
- Customer replyAnswered by the AI agent
- Order recovered#1042 · Paid in Shopify
Recovered this month€12,445.20
Your Shopify store on WhatsApp in 15 minutes
Leave your email and store address: a Kanal expert shows you the WhatsApp flows that pay for your catalog, cart recovery, order updates and campaigns.
How it works
Easily create tagged URLs with our free UTM link builder. Track your marketing campaigns accurately in Google Analytics and other platforms by adding utm_source, medium, and campaign parameters to your links.
- 1
1) Enter your URL and campaign details
Paste your destination URL and fill in the essential UTM parameters: Source, Medium, and Campaign Name. Optional fields are available for more granular tracking.
- 2
2) Instantly generate your link
The tool automatically formats your inputs into a single, ready-to-use URL, ensuring there are no errors.
- 3
3) Copy and track with confidence
Use the generated link in your ads, emails, or social posts. Watch as clean, organized data flows into your analytics platform.
Frequently asked questions
What are UTM parameters?
UTM (Urchin Tracking Module) parameters are short text tags that you add to a URL. When someone clicks the link, these tags are sent back to your analytics platform (like Google Analytics), allowing you to see exactly where your traffic is coming from and how different marketing campaigns are performing.
Why should I use UTM links?
If you don't use UTM links, all your traffic from a source like Facebook might just show up as "social" or "referral." By using UTMs, you can differentiate between a specific ad, a post, and a link in your profile. This allows you to accurately measure the ROI of each specific marketing effort.
What do the different parameters mean?
- Campaign Source (utm_source): The platform sending the traffic (e.g., google, facebook, newsletter). - Campaign Medium (utm_medium): The marketing channel (e.g., cpc for paid ads, email, social). - Campaign Name (utm_campaign): The name of your specific promotion (e.g., summer_sale, new_product_launch). - Campaign Term (utm_term): Optional, used to identify paid keywords in your search ads. - Campaign Content (utm_content): Optional, used to differentiate between ads pointing to the same URL (e.g., video_ad vs. image_ad).
Is there a "right" way to name my UTMs?
The most important rule is to be consistent. Always use lowercase, use underscores (_) instead of spaces, and decide on a naming convention with your team. For example, always use facebook and not Facebook or FB. Consistency ensures your data is clean and easy to analyze in your analytics reports.