Klaviyo alternatives: 11 tools for online stores compared

The best Klaviyo alternative depends on what you want to change: Klaviyo's pricing, the channel mix, or the channel where your customers actually reply. For online stores whose customers answer on WhatsApp more than they open email, our pick is Kanal, a WhatsApp marketing and automation platform that goes deepest on Shopify. It can take over part of your Klaviyo program, or run next to it on your Klaviyo segments. To replace Klaviyo's email and SMS like for like, Omnisend is the closest option.

We compared 11 Klaviyo alternatives on their channels, their Shopify fit and the entry price shown on their own pricing page on October 19, 2026.

Why merchants look at Klaviyo alternatives

Klaviyo prices email on active profiles: any profile that can be emailed, whatever its consent status, according to its Help Center. On October 19, 2026, its pricing page showed email at $20/month for 500 active profiles, $150 for 10,000 and $720 for 50,000, with a free plan up to 250 active profiles and 500 emails a month. Text messages, WhatsApp and add-ons such as Customer Hub or Reviews are billed on top.

When you compare alternatives, three questions matter:

• What do you want to pay for? Some tools bill differently: by list size and send volume (Drip), by mailable contacts with unlimited sends (Privy), or by messages sent (Shopify Messaging).
• Where do your customers reply? Brands whose customers answer on WhatsApp need a tool built around that channel. Brands that sell mostly in the US and Canada may want a text messaging specialist.
• What do you actually use? A store that sends a weekly newsletter needs less than a brand running dozens of segmented flows across channels.

What Klaviyo does well

Screenshot of the Klaviyo website.

Klaviyo covers a lot of ground. Its Shopify App Store listing describes email, SMS, WhatsApp, mobile push and pop-ups in one app, real-time sync of Shopify data, more than 350 integrations, AI-powered segments and flow triggers, and a Customer Hub and Customer Agent meant to turn service moments into shopping moments. For brands whose program is built on email, that depth is a good reason to stay. In that case, adding a specialist channel next to Klaviyo can make more sense than migrating everything.

How we compared the tools

We read each tool's website and its Shopify App Store listing when it has one in September 2026, then re-read every pricing page on October 19, 2026 in a browser. Each tool was checked on four points:

• Channels: email, SMS, WhatsApp and push, as the vendor lists them.
• Pricing model: what the bill is based on (contacts, sends, messages or a custom quote).
• Entry price: the first paid plan shown on the vendor's pricing page, in US dollars, billed monthly unless noted.
• Shopify fit: the app or integration the vendor documents.

Kanal is our product and comes first because it is the option we recommend for stores that sell through WhatsApp; the other entries stay factual. Prices change often, so check the vendor's page before you buy.

Klaviyo alternatives compared

The 11 best Klaviyo alternatives

1. Kanal, the WhatsApp-first alternative that also works with Klaviyo

The Kanal app: campaign report.

The Kanal app: integrations page.

Kanal is a WhatsApp marketing and automation platform for online stores. It suits brands whose customers answer on WhatsApp more than they open email: campaigns, automated flows and the replies that follow happen in the same channel, with Shopify data in every conversation. Kanal goes deepest on Shopify, where it installs from the Shopify App Store, and it also connects PrestaShop stores through its store API, with setup done by a Kanal expert.

• Campaigns: WhatsApp campaigns with images, buttons and carousels, sent to segments (order count, orders over a period, WhatsApp engagement, phone country, lists or synced Klaviyo segments), scheduled or sent now, with delivery, read, click and revenue reporting per campaign.
• Automations from store events: abandoned cart sequences with the product and a button back to the checkout, order and shipping updates, post-purchase recommendations, back-in-stock alerts and review requests.
• Replies: a shared inbox with the customer's Shopify orders, and an AI agent that answers product and order questions in more than 96 languages (Scale plan).
• Works with Klaviyo: your Klaviyo segments sync to Kanal and Klaviyo flows can send WhatsApp messages, so your email and SMS stay where they are.
• Pricing: on the Shopify App Store on October 19, 2026, Pro was $89/month (cart recovery, campaigns, inbox, 1 user) and Scale $149/month (segments, AI agent, A/B tests, SMS campaigns and the Klaviyo, Gorgias, Recharge and Crisp integrations). Meta's WhatsApp fees are passed through at cost, with no per-message markup.

Why it comes first: email reaches customers in an inbox; Kanal reaches them in the app where they reply, with your store data in every message. For a brand whose customers already write on WhatsApp, that changes more than a cheaper email plan would. Our Kanal vs Klaviyo comparison explains how the two tools fit together.

2. Omnisend, email and SMS priced on contacts

Screenshot of the Omnisend website.

Omnisend is an email and SMS marketing platform for e-commerce, with web push, popups and signup forms in the same app. For the detail, plan by plan, read Omnisend vs Klaviyo.

• Channels: email, SMS and web push notifications. Its Shopify app includes pre-built welcome, abandoned cart and post-purchase automations.
• Pricing: on Omnisend's pricing page on October 19, 2026, a free plan for up to 250 contacts and 500 emails per month, Standard at $16/month for 500 contacts, and Pro at $59/month for 2,500 contacts with unlimited emails. Paying 3 months upfront takes 30% off.
• SMS: from $0.007 per message on Pro. The price varies by country and volume, and the starting rate applies to high-volume US sends.
• Switching: Omnisend offers to migrate your contacts, data and segments, and lists 24/7 live chat and email support on every plan.

Worth a look if you want to replace Klaviyo's email and SMS like for like, priced on your contact count. Compare: Kanal vs Omnisend.

3. Brevo, email and SMS with WhatsApp on higher plans

Screenshot of the Brevo website.

Brevo is a marketing platform that covers email and SMS campaigns, transactional messages and a sales CRM with pipelines.

• Channels: email and SMS from Starter, with SMS credits sold separately. The Professional plan adds WhatsApp, popups, and mobile and web push.
• Pricing: on Brevo's pricing page on October 19, 2026 (US dollar view), a free plan that sends up to 300 emails per day, Starter at $9/month and Standard at $18/month, with 10% off on yearly billing, and Professional at $499/month with 10 seats.
• Shopify: through the Brevo PushOwl app on the Shopify App Store. Brevo says customer data, purchase history and order status sync in real time.

Worth a look if you want email and SMS now and the option of WhatsApp in the same account later, on the Professional plan.

4. Mailchimp, a free plan and contact-based tiers

Screenshot of the Mailchimp website.

Mailchimp, by Intuit, is an email marketing platform with SMS as an add-on. Our Klaviyo vs Mailchimp comparison sets their prices and Shopify features side by side.

• Channels: email, plus SMS as an add-on to paid plans in select countries.
• Shopify: its app syncs Shopify segments and runs welcome, abandoned cart and back-in-stock emails.
• Pricing: on Mailchimp's pricing page on October 19, 2026 (US dollars), a free plan under 250 contacts, then Essentials from $13/month, Standard from $20/month and Premium from $350/month, all priced on your number of contacts. Essentials and Standard come with a 14-day trial.
• Automation: flows of up to 4 steps on Essentials, and up to 200 flows on Standard and Premium.

Worth a look if your program is mostly newsletters and a few automations, and you want to start small and upgrade as your list grows. Compare: Kanal vs Mailchimp.

5. Shopify Messaging, email, SMS and WhatsApp inside Shopify

Screenshot of the Shopify Messaging website.

Shopify Messaging, formerly Shopify Email, is Shopify's own marketing app. You create email, SMS and WhatsApp campaigns directly from the Shopify admin.

• Channels: email, SMS and WhatsApp campaigns. Marketing automations cover email and SMS.
• Availability: merchants on the Basic, Grow, Advanced and Shopify Plus plans.
• Pricing: based on the messages you send. On October 19, 2026, the first 10,000 emails each month were free, then $1 per 1,000 emails. Shopify's Help Center prices WhatsApp per message by region, for example $0.172 for a marketing message to France and $0.106 to the United Kingdom, and since October 1, 2026, service messages beyond the monthly free allowance (1,000 per WhatsApp Business Account) are charged too. WhatsApp marketing messages cannot be sent to US customers. Costs are added to your Shopify bill.

Worth a look if you want to stay inside the Shopify admin and pay for what you send. For its WhatsApp channel, read WhatsApp in Shopify Messaging: pricing, features and limits.

6. ActiveCampaign, automation with separate WhatsApp plans

Screenshot of the ActiveCampaign website.

ActiveCampaign is a marketing automation platform with a built-in CRM, a Shopify app and dedicated WhatsApp plans.

• Channels: email, SMS as an add-on, and WhatsApp through its own plans (Core, Advanced and Premium) with a shared team inbox and broadcast and automated messaging.
• Shopify: the app sends real-time store data and runs abandoned cart and post-purchase emails. The Shopify integration is available from Starter, and the Shopify Plus integration from Pro.
• Pricing: on ActiveCampaign's pricing page on October 19, 2026, email plans started at $15/month billed annually (Starter, 1,000 contacts), then $49 for Plus, $79 for Pro and $145 for Enterprise; its Shopify listing showed Starter at $19/month on monthly billing. Its separate WhatsApp plans started at $99/month billed annually for 1,000 WhatsApp contacts. There is a 14-day free trial.

Worth a look if you want multi-step automation and a CRM, with WhatsApp available in the same account. For CRM tools built around Shopify data, see the best Shopify CRM apps.

7. Drip, email and onsite campaigns for online stores

Screenshot of the Drip website.

Drip is an email marketing platform that says it is built specifically for e-commerce, with onsite popups and forms.

• Channels: email, social and onsite popups.
• Shopify: pre-built flows for price drops, abandoned carts, back in stock and welcome series, with segments built from your Shopify customer data.
• Pricing: on Drip's pricing page on October 19, 2026, $39/month for up to 2,500 people with unlimited email sends. The cost depends on the number of active people and your email volume. There is a 14-day free trial with no credit card.
• AI: a Drip MCP connection to Claude or ChatGPT is included at no extra cost.

Worth a look if email and onsite popups are your whole program and you want one price for up to 2,500 people.

8. MailerLite, simple plans on subscribers

Screenshot of the MailerLite website.

MailerLite is a general email marketing platform for newsletters, automations, landing pages and websites. It lists Shopify and WooCommerce integrations. If you are choosing between those two platforms, see Shopify vs WooCommerce.

• Channels: email.
• Pricing: on MailerLite's pricing page on October 19, 2026, a free plan for up to 250 subscribers and 2,500 emails per month. For up to 500 subscribers, Comfort is $12/month (5,000 emails) and Power $25/month (unlimited emails), or $10.80 and $22.50 on yearly billing.
• Seats: 2 on Free, 3 on Comfort and unlimited on Power.
• Pricing based on: your number of subscribers and your sending volume.

Worth a look if your store runs a newsletter-first program and wants a low entry price.

9. Privy, pop-ups, email and SMS for small stores

Screenshot of the Privy website.

Privy combines pop-ups, email and SMS for small and mid-sized Shopify stores.

• Channels: email, SMS and on-site pop-ups and displays.
• Pricing: on Privy's pricing page on October 19, 2026, email started at $30/month (up to 1,500 mailable contacts) with 250 SMS credits included and unlimited email sends. You only pay for mailable contacts. A pop-ups-only plan starts at $24/month, based on monthly page views. There is a 15-day free trial and no annual contract.
• Works with Klaviyo: contacts collected by Privy's pop-ups can sync to platforms including Klaviyo, so Privy can also sit next to it.

Worth a look if list growth is your priority and you want pop-ups and email in one app.

10. Postscript, SMS marketing for Shopify brands

Screenshot of the Postscript website.

Postscript is a text messaging platform for Shopify brands, with AI tools such as Shopper, a 1:1 shopping assistant.

• Channels: SMS and MMS, with RCS now on its pricing page, plus campaigns, automations and replies to subscribers.
• Pricing: on Postscript's pricing page on October 19, 2026, Starter was $0/month with a $49 monthly minimum spend, then $0.009 per SMS and $0.045 per MMS plus carrier fees. Growth was $100/month and Professional $500/month, with lower per-message rates. Listed rates apply to the US and Canada.
• Trial: the pricing page offers a free trial.
• Shopify: segmentation uses your Shopify data, and the app lists Klaviyo and Gorgias among the tools it works with.

Worth a look if you sell mainly in the US and Canada and text messaging is a core channel. Compare: Kanal vs Postscript.

11. Attentive, SMS, email, RCS and push on a custom quote

Screenshot of the Attentive website.

Attentive is an AI-led messaging platform that sells SMS, MMS, RCS, email and push as packages: text only, text and email, or every channel. It quotes on request: our guide explains what drives the cost of Attentive.

• Pricing: tailored to your message volume, subscriber list size, number of channels and AI products, with usage-based billing and discounts on bundles. There is no public price list. Its Shopify listing mentions a free trial of at least 30 days, then month-to-month or long-term agreements.
• Included: strategic planning, onboarding and a dedicated support team on every plan.
• Shopify: the app works with Gorgias, Zendesk, Okendo and Rebuy, among others.

Worth a look if you want several messaging channels in one contract, with strategic support included.

Replace Klaviyo, or add WhatsApp next to it?

You don't have to migrate everything to change channels. Kanal integrates with Klaviyo, so you can keep email and SMS flows in Klaviyo and run WhatsApp in Kanal:

1. Segments: your Klaviyo segments sync to Kanal. A VIP or win-back list built for email becomes a WhatsApp audience without rebuilding it.
2. Flow triggers: Klaviyo flow events, like a welcome series or a post-purchase step, can trigger a WhatsApp message.
3. Reporting: Kanal tracks WhatsApp revenue, so you can compare it with your email and SMS results.

Our Klaviyo WhatsApp integration guide walks through the setup step by step. If WhatsApp becomes your main channel, Kanal also works on its own: cart recovery and order updates run from Shopify events, and campaigns go to the segments you build in Kanal.

How to choose a Klaviyo alternative

Start from where your customers reply, then from what you want to pay for.

• Your customers answer on WhatsApp, or you want them to: Kanal, on its own or next to Klaviyo.
• You want email and SMS in one tool, priced on contacts: Omnisend, or ActiveCampaign if you also want a CRM.
• You want to stay inside Shopify: Shopify Messaging.
• You mostly send newsletters: MailerLite or Mailchimp, both with a free plan.
• List growth comes first: Privy.
• Text messaging in the US and Canada is your core channel: Postscript, or Attentive for a custom multichannel contract.
• You want email, SMS and WhatsApp in one account: Brevo (WhatsApp on Professional) or ActiveCampaign (WhatsApp plans).

Before you switch, check three things:

1. Your real list size: price each tool at your number of contacts, profiles or sends, not at the entry tier.
2. What moves with you: flows, segments, templates and historical data. Ask each vendor what its migration covers.
3. Opt-ins per channel: a WhatsApp campaign needs WhatsApp opt-ins. Kanal collects them at checkout and on your site.

For app-by-app details, see our guides to the best Shopify email marketing apps and the best Shopify SMS apps. To see what WhatsApp can do for retention, start with WhatsApp marketing, then book a Kanal demo or compare Kanal's plans.