Updated September 202611 apps compared17 min read
We compared 11 Shopify subscription apps on billing models, customer portal, dunning, fees and analytics, plus Kanal for WhatsApp renewal reminders and failed-payment recovery.
Easy Subscriptions is the Shopify subscription app for recurring revenue, subscription boxes and bundles that improve retention and increase LTV.
Shopify subscription app and recurring payments app, packed with features! Unlock consistent monthly recurring subscription revenue on our FREE plan!
Outgrown your subscription platform? Brands like Grüns, IM8, and Neuro partner with Skio to cut churn, boost LTV, and build experiences subscribers love.
Elevate your store's revenue with Subi - the all-in-one subscription and recurring payment tool for products, boxes, memberships, and more. Get started today!
Loop is a subscription app built to grow subscriber LTV with bundles, cancel flows, and a portal that boosts retention across the entire subscription journey.
Recharge helps brands drive growth & increase retention by optimizing the subscriber lifecycle, increasing subscriber conversion & maximizing LTV.
Boost conversions, average order value + recurring order revenue with the top Shopify Subscriptions App! Upsell subscribers at each point of a subscription sale
Enhance your business with PayWhirl's adaptable subscription tools. Create custom plans, automate recurring payments, and boost customer retention effortlessly.
Set up a powerful E-Commerce Subscription model on your online store. Explore build a box, replenishment, curation and other models today. Migration for Yotpo.
Launch subscriptions, subscription boxes & prepaid plans with no transaction fees. Reduce churn with dunning recovery, analytics & real 24/7 human support.
Recover abandoned carts, launch WhatsApp campaigns, and automate sales with AI. Built for stores. Live chat support & visual flow builder included.
Stop bad reviews. Reviewz intelligently routes happy customers to Google & Trustpilot and sends unhappy feedback directly to you. Automate your reputation!
A Shopify subscription app sets up recurring orders, gives subscribers a portal to manage them and retries failed payments. Launching a subscription is the easy part. Keeping subscribers past the third renewal is harder, when failed cards, forgotten deliveries and unread notices quietly erode the base.
That is why this guide looks at retention as much as billing. We compared 11 Shopify subscription apps on subscription types, customer portal, dunning, transaction fees, analytics and migration support. The range goes from free plans for a first replenishment offer to platforms built for large subscription programs. Two tools are featured outside the ranking: Kanal, the WhatsApp layer that works alongside your subscription app through its Recharge integration, and Reviewz.ai for review requests.
We installed each app on a test Shopify store and created a replenishment subscription with a 30-day interval, a prepaid three-month plan and, where supported, a build-a-box offer. We then ran renewals with a failing test card to observe dunning. We scored six dimensions: subscription types supported, customer portal (skip, pause, swap, address and card updates without contacting support), dunning and churn tools, analytics depth, transaction fees on top of the monthly price, and migration or onboarding help. Prices, plan limits and features were checked on each app's Shopify App Store listing on September 10, 2026. Apps no longer available on the App Store were removed, and the apps featured outside the ranking are labeled as such.
| # | App | Subscription types | Free plan | From | Focus |
|---|---|---|---|---|---|
| 1 | Easy Subscription App | Subscribe and save, prepaid, build-a-box, memberships | Yes (100 subscription orders) | $39/mo, 0% fees | Bundles and boxes with 0% fees |
| 2 | Seal Subscriptions | Classic, prepaid, boxes, memberships, free trials | Yes (50 subscriptions) | $5.95/mo, 0% fees | Plans priced by subscription count |
| 3 | Skio Subscriptions | Curated, replenishment, memberships, build-a-box | No | $599/mo + 1% + 20¢ | Cancel flows and lifecycle journeys |
| 4 | Subi Subscriptions | Subscribe and save, memberships, boxes, loyalty | Development stores only | $29/mo + 1.6% | Subscriptions plus loyalty points |
| 5 | Loop Subscriptions | Curated, replenishment, memberships, bundles | Yes (50 subscriptions) | $99/mo + 1% | Cancel flows and dunning retries |
| 6 | Recharge Subscriptions | Curated, replenishment, bundles, boxes | No (60-day trial) | $25/mo (first 50 subscribers) | Retention analytics with benchmarks |
| 7 | Bold Subscriptions | Prepaid, pay-as-you-go, boxes | No (30-day trial) | $24.99/mo + 2% | Upsells with the Bold suite |
| 8 | PayWhirl Subscriptions | Memberships, boxes, digital and physical | Free to install (3% after $5,000) | Pro $9/mo + 2% | US-based phone, chat and email support |
| 9 | Appstle Subscriptions | Pay-as-you-go, prepaid, build-a-box, memberships | Yes (up to $500/mo) | $10/mo, 0% fees | Plans priced by subscription revenue |
| 10 | Awtomic Subscriptions | Wine clubs, build-a-box, bundles, prepaid | No (14-day trial) | $299/mo + 1% | Wine clubs and in-store sales |
| 11 | Recurpay Subscriptions | Replenishment, prepaid, boxes | Development stores only | $9/mo, 0% fees | 0% fees and 24/7 human support |
| Featured | Kanal WhatsApp | WhatsApp reminders, failed-payment recovery and win-back (Recharge integration) | Demo on request | $89/mo | Keeping subscribers on WhatsApp |
| Featured | Reviewz.ai | Review requests by WhatsApp, SMS and email | Free to install (demo) | $59/mo | Google and Trustpilot reviews from subscribers |
Easy Subscriptions is an all-in-one Shopify subscription app for subscribe-and-save plans with weekly, monthly, prepaid or custom billing. It also sells subscription boxes, build-a-box and mix-and-match bundles, memberships, gift boxes and mystery boxes. Quantity breaks, volume discounts and dunning for failed payments are included, and every plan charges 0% transaction fees. The Starter plan is free up to 100 subscription orders, with all subscription features, smart payment recovery, product swapping with a fallback, prepaid subscriptions and unlimited emails with translations. Growth costs $39/month for up to 1,000 orders and adds build-your-own boxes and retention tools. Scale costs $99/month with advanced analytics and a custom email domain, and Enterprise costs $399/month. Rated 5/5 from 208 reviews, it carries the Built for Shopify badge.
Seal Subscriptions is rated 4.9/5 from 3,080 reviews. Every plan charges a 0% transaction fee, and prices follow the number of subscriptions. The free plan covers 50 subscriptions with unlimited revenue, product swaps and automations, tiered discounts and full API and webhook access. Paid plans start at $5.95/month for up to 100 subscriptions, adding a passwordless customer portal and reminders about upcoming renewals. Rising Star costs $9.95/month for 250 subscriptions and Legend $24.95/month for 500, with bigger plans for 150,000+ subscriptions and a 30-day free trial. Seal sells classic and prepaid subscriptions, subscription boxes, memberships and free trials. Customers reach their subscriptions through magic links, and real-time analytics track revenue and performance.
Skio is now listed as a Recharge company, and it says 1,000+ subscription brands such as IM8, Grüns and Everyday Dose run their program on it. It offers a no-code customer portal and build-a-box with static, dynamic or sectioned bundles. Multi-step cancel flows turn cancellations into pauses, swaps and saves, and automated journeys run welcome flows, win-backs and upsells. Passwordless login, real-time analytics and segmentation, and smart payment recovery are included. The Skio team handles migration from other platforms. The Scale plan costs $599/month, or $5,988/year, plus 1% and 20 cents per transaction. Rated 5/5 from 241 reviews.
Subi (formerly Subify) is a subscription and loyalty app for subscribe-and-save plans, memberships, loyalty programs, bundles and subscription boxes, including mystery boxes. Subscribers skip, pause or cancel in the portal, smart dunning retries failed payments, and analytics track recurring revenue. Loyalty points, membership tiers and perks bring buyers back, and the team migrates subscribers from other apps. The free plan is for development stores. Starter costs $29/month plus 1.6% per subscription transaction. Subi costs $119/month plus 0.8%, and Subi Plus $479/month plus 0.4%. Each plan has a 7-day free trial and a 3-month money-back guarantee. Rated 4.9/5 from 913 reviews.
Loop is built to grow subscriber lifetime value with dynamic discounts, bundles, build-a-box and one-click checkout links. Personalized cancel flows save at-risk subscribers, and smart dunning retries failed payments, with 15 retries on the Starter plan. A gamified customer portal lets subscribers manage orders, swaps and skips. Automations, bulk actions, team permissions and analytics on drop-off points and revenue drivers complete it. It works with Klaviyo, Attentive, Postscript, Gorgias and 35+ other apps. The free plan covers 50 active subscriptions. Starter costs $99/month plus 1% per transaction, and Pro $399/month plus 0.75%, both with a 14-day free trial. Rated 5/5 from 753 reviews.
Recharge has been on the Shopify App Store since 2014 and names Good Ranchers, Bobbie and Dr. Squatch as customers. Subscribers skip, swap and reschedule in a no-code portal. Cancellation prevention offers the right alternative, failed payments are recovered automatically, and lapsed buyers can be won back. Customers can build their own bundles or buy sets you curate, loyalty credits reward subscribers who stay, and retention analytics compare your cohorts to thousands of brands. A $25/month plan covers your first 50 subscribers with no transaction fees and the full Starter feature set. Starter costs $99/month plus 1.49% and 19 cents per transaction, with a 60-day free trial. Plus costs $499/month plus 1.34% and 19 cents. Our guide to Recharge's plans and transaction fees goes through them in detail. Rated 4.8/5 from 3,123 reviews. Kanal integrates with Recharge natively (the integration comes with the Scale plan), so subscribers can manage renewals and fix failed payments on WhatsApp.
Bold Subscriptions has been on the App Store since 2020. It sells prepaid or pay-as-you-go subscriptions and subscription boxes, with flexible schedules, convertible subscriptions, dynamic discounts, express add-ons and upsells. Cancellation flows and automatic dunning help retain subscribers. A full customer portal, bulk price updates, product swaps and reporting are included. Bold Custom Pricing can reward subscribers with VIP pricing, and migration from other subscription apps is complimentary. Launch costs $24.99/month plus a 2% transaction fee, Grow $49.99/month plus 1%, and Scale $74.99/month plus 0.9%. Every plan includes unlimited subscribers and a 30-day free trial. Rated 4.0/5 from 384 reviews.
PayWhirl adds subscriptions to product pages, carts and customer accounts without code, with APIs, webhooks and custom workflows for advanced setups. Smart cancel flows and automated payment retries reduce churn, and analytics and reports track churn. Accounts can be migrated from Recharge, Appstle, Bold, Seal and other apps. Support is US-based, by phone, chat and email. The free plan has no monthly fee: the first $5,000 processed carries 0% fees, then 3%. Pro costs $9/month plus 2%. Traction costs $29/month plus 1.5%, with workflow automation, failed payment actions and the Klaviyo integration. Scale costs $149/month plus 0.75%. Rated 4.7/5 from 191 reviews.
Appstle Subscriptions is rated 5/5 from 8,645 reviews, the largest review base on this list. It sells pay-as-you-go and prepaid subscriptions, subscription boxes and build-a-box. The customer portal offers one-click login and quick action links, and loyalty features cover tiered discounts, custom shipping and gifts. It is natively integrated with other Appstle apps, with hands-on migration and 24/7 support. Plans are priced by subscription revenue, and paid plans charge 0% transaction fees. The free plan covers up to $500 a month in subscriptions. Starter costs $10/month up to $5,000 a month. Business costs $30/month up to $15,000, with build-a-box and cancellation control. Business Premium costs $100/month up to $100,000. Paid plans have a 14-day free trial.
Awtomic sells subscriptions for any product, with wine clubs, memberships, specialty foods, coffee and beauty as typical cases. Build-a-box lets customers pick bundles, add-ons and upsells lift order value, and a passwordless portal lets shoppers manage their subscriptions. Its POS integration suits wineries and in-store sales. Flexible schedules, prepaid and batching options, lifecycle marketing with a rewards program, failed payment recovery and bulk processing with API access are included. The listing shows the Growth plan at $299/month plus a 1% transaction fee, with gift subscriptions, SMS, headless support and priority support, and a 14-day free trial. Rated 5/5 from 35 reviews.
Recurpay launches product subscriptions, replenishment plans, prepaid plans and curated subscription boxes with 0% transaction fees. Subscribers skip, change items, pause, swap or cancel in a self-serve portal. Smart dunning recovers failed payments, and one dashboard tracks MRR, churn and LTV. The team handles white-glove migration from other apps and offers 24/7 human support. The free plan is for development stores. Launch costs $9/month with unlimited subscriptions. Growth costs $19/month and adds build-a-box, email campaigns, cancellation flows, advanced analytics and API access. Both plans have a 14-day free trial. Rated 4.9/5 from 559 reviews.
Kanal is not a subscription app, so it is not ranked here: billing and the customer portal stay in your subscription app. We feature it because subscription revenue only stays recurring when subscribers notice the messages that matter. Through its Recharge integration, Kanal listens to Recharge events and sends the matching WhatsApp message: a reminder three days before the next charge, with skip, swap or add in one tap; a one-tap link to update the card when a payment fails; a pause, a discount or a new frequency when a customer wants to cancel; and time-limited win-back offers to former subscribers. Changes made in the chat are applied in Recharge automatically. Recharge is the subscription app Kanal integrates with. Plans start at $89/month (the Recharge integration comes with the Scale plan, $149/month), with a demo on request.
Reviewz.ai is not a billing app. It is a review collection app for Shopify, featured here because every renewal is a delivery and a chance to ask for a review. It sends post-purchase invitations by WhatsApp, SMS and email. Satisfied customers are sent to Google or Trustpilot, and negative feedback is captured privately so you can act on it. Paid plans start at $59/month for up to 250 orders, with AI analysis and upsell automation. Pair it with any subscription engine on this list to turn long-term subscribers into public proof.
Every Shopify subscription app above manages the billing, and several of them send reminders before a renewal. The channel decides whether those reminders are seen. Unread notices are one reason cancellations arrive as surprises: the customer never saw the upcoming charge, the failed card or the skip option. Kanal moves those moments to WhatsApp. Its Recharge integration triggers WhatsApp flows from Recharge events: upcoming order, charge failed, subscription created, cancelled or reactivated, and address updated. Kanal's WhatsApp AI agent is connected to Recharge, so its answers use real subscription data. Loyalty programs are the other half of retention; our best loyalty apps for Shopify guide covers them.
Easy Subscription App, #1 in our ranking, is the best subscription app for most Shopify stores: subscribe and save, prepaid, boxes and bundles, 0% transaction fees on every plan and a free plan up to 100 subscription orders. The other Shopify subscription apps on this list differ mainly on fees and limits. Seal also charges 0% transaction fees on every plan, including a free plan for 50 subscriptions. Appstle is free up to $500 a month in subscriptions. Recharge, Skio and Loop add cancel flows and retention analytics, with a percentage fee per transaction on their main paid plans. If you pick Recharge, Kanal adds renewal reminders, failed-payment recovery and win-back offers on WhatsApp, from $89/month (the Recharge integration comes with the Scale plan).
Yes, with limits. Seal is free for 50 subscriptions, Loop for 50 active subscriptions, Easy Subscriptions up to 100 subscription orders, and Appstle up to $500 a month in subscriptions. PayWhirl has no monthly fee but takes 3% after the first $5,000 processed. Subi and Recurpay reserve their free plans for development stores. Check subscriber caps and whether dunning is included before you launch.
It depends on your subscription revenue. A 1% fee on $5,000 of monthly subscription sales is $50, less than many fixed plans. At $50,000 it becomes $500, and a plan with 0% transaction fees can cost less. Model both at your expected volume six months out, and remember that several apps charge a fixed monthly price plus a percentage plus a per-transaction amount.
Most apps on this list name Shopify Checkout or Shop Pay among the tools they work with, so read the "Works with" section of each listing before you install. Portal translations and per-market shipping rules depend on the app. Seal, Easy Subscriptions and Subi list many interface languages, and Loop's Pro plan adds a multilingual customer experience. Test a renewal in each market and currency before launch.
Yes, but plan it carefully. Skio, Subi, Bold, PayWhirl, Appstle and Recurpay all mention migration help on their listings, and Bold's is complimentary. Communicate the change to subscribers before it happens, ideally on a channel they read, and freeze plan changes during the migration window.
Start with passive churn: failed payments, deliveries that arrive too soon and renewals customers forgot about. Fix it with dunning that retries cards and asks for an update, a portal where skipping is easier than cancelling, and reminders sent where they are read. With its Recharge integration, Kanal sends upcoming-order reminders three days before the charge, failed-payment messages with a one-tap card update link and win-back offers on WhatsApp.
For most Shopify stores, we recommend Easy Subscription App, #1 in our ranking: subscribe and save, prepaid, boxes and bundles, 0% transaction fees and a free plan up to 100 subscription orders. Otherwise, choose the Shopify subscription app whose fees and limits match your volume: the comparison table lists each app's free plan, monthly price and transaction fees side by side. Then protect the revenue you make recurring. On Recharge, Kanal, featured outside the ranking, delivers renewal reminders, failed-payment recovery, cancellation offers and win-back messages on WhatsApp, and its AI chatbot answers customers 24/7 before questions turn into cancellations. Our WhatsApp for Shopify hub explains the channel end to end, and the best loyalty apps for Shopify and best Shopify email marketing apps guides cover the rest of the retention stack.