Designed for store revenue, not B2B deal flow
Kanal flows are built around carts, orders, and repeat purchases rather than deals, pipelines, and reps. You skip translating a B2B sales model onto an e-commerce store.
Kanal vs Rasayel.
The honest comparison.
A Kanal vs Rasayel comparison for Shopify merchants weighing WhatsApp sales tools.
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Detailed 2026 comparison
Rasayel is a WhatsApp-first platform built around shared inboxes and team selling, with a strong focus on B2B sales teams that close deals in conversation. Kanal is a WhatsApp marketing app for Shopify, focused on automated, revenue-driving flows for online stores rather than person-to-person B2B selling. Both products use WhatsApp as the channel, but they serve different motions: a B2B sales team versus a DTC e-commerce store.
Kanal vs Rasayel.Side by side.
Kanal vs Rasayel for Shopify merchants: a shared WhatsApp inbox for B2B sales next to store marketing automation. Broadcasts, AI and pricing compared.
Comparison
Kanal
Rasayel
Marketing and automation
WhatsApp marketing depth
Marketing-led: broadcasts, segments, and automations are central
Sales-led: shared inbox, deal tracking, and team chat are central
Abandoned cart automation
Native cart-recovery sequences keyed to Shopify events
Not a primary feature; the platform centers on sales conversations
Broadcast campaigns
Store-segment broadcasts based on customer behavior and orders
Broadcasts supported, tuned for B2B outreach and sales follow-ups
AI
AI chatbot
AI chatbot trained on your Shopify catalog and store FAQs
AI assist for sales reps inside the shared inbox
Shopify and integrations
Shopify integration
Native Shopify app with automatic product, cart, and order sync
Integrations available, with the product designed around CRM and sales workflows
Pricing, setup and support
Pricing model
Subscription plus WhatsApp message fees
Seat-based subscription plus WhatsApp message fees
Support and onboarding
Shopify-focused onboarding and chat support
Sales-team onboarding with documentation and account support
Who it is for
Target customer
Shopify merchants who want WhatsApp to drive store revenue
B2B sales teams running shared WhatsApp inboxes
Why brands switch to Kanal.Instead of Rasayel.
Native Shopify automation out of the box
Cart recovery, order updates, and post-purchase flows are built-in and reference live Shopify data. You do not configure store automations on top of a sales-team inbox.
Pricing aligned with store usage
Kanal pricing is a flat WhatsApp subscription instead of seat-based plans. If your store does not have a roomful of sales reps, you are not paying for capacity you do not use.
What Shopify brands say about Kanal.
“Setting up was incredibly easy. Within 15 minutes we were sending our first recovery campaign and seeing results immediately.”
GaëtanCeo, Barz“Our customer engagement has increased by 300% since switching to WhatsApp marketing with Kanal. Best decision we made.”
AlexandreFounder, Mushngo“The AI chatbot handles 80% of our support queries automatically. Our team can now focus on what matters most.”
AbdelCEO, OdorWhen Rasayel is the better choice
Rasayel is the better choice when WhatsApp is how a B2B sales team actually closes business, with several reps working from a shared inbox and tracking deals in conversation. If your motion is salespeople replying to leads, qualifying them by chat, and following up on deals, Rasayel is purpose-built for that, and a Shopify store-marketing app is not the right fit.
The verdict
Choose Kanal if you want WhatsApp marketing built for Shopify revenue; choose Rasayel if you need a shared WhatsApp inbox built for a B2B sales team.
Frequently asked questions
Is Kanal a fit for B2B sales like Rasayel?
No. Kanal is built for Shopify e-commerce: store revenue automations, broadcasts, and cart recovery. Rasayel is built for B2B sales teams working WhatsApp leads from a shared inbox. They serve different motions.
Which is better for a Shopify store?
For an e-commerce store that wants WhatsApp marketing, Kanal fits more naturally because Shopify data, cart recovery, and broadcasts are first-class features. Rasayel fits B2B teams running sales through WhatsApp, not DTC stores.
Can I switch from Rasayel to Kanal without losing my number?
Yes. Your WhatsApp Business number lives in your Meta account and can be reconnected to Kanal. After installing the Shopify app, your store data syncs so you can rebuild flows quickly.